Belles du Sud

This is the brand that best captures my university years in Montpellier. Belles du Sud is the anchor point and keystone of the Auriol group today. It encapsulates our values and the entire symbolism of our history – our Mediterranean identity; the Roman stamp on wine civilisation; wine as an integral part of our culture and our economy; and wine as an art form, or at the very least an art of living!